The ADMCi School for Digital Craftsmanship


A school dedicated entirely to the craft of user-centered design. 

Defining a new standard in digital craftsmanship for recent graduates and career-switching professionals. 

Businesses are trying to be more customer-focused (that's code for 'user-centered'). Products like Apple's are lauded for being beautiful and easy to use (also code for 'user-centered').

These are the skills and insights we teach every day. 

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We offer four public classes

See class details in our course catalog.

Jim Jacoby provides an overview of the school and its value to professionals building new skills and businesses strengthening their customer focus.

Past students share their experience

Fall classes begin October 13!

Fall classes begin October 13!

The Details...

You’ll spend 10 sessions with actual design practitioners, who will help explain why they love what they do and how they got to where they are. It’s also why our instructors are current practitioners in their industry. They love what they do and want to see more people succeeding in the UX fields.

You’ll work with real world clients along the way. At the end of a quarter you have 11+ new amazing contacts in your network for mentorship and guidance, not to mention the team you will help to cultivate and lead.

> Public classes are available in person and online...

Featured In

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Learn more about ADMCi

Blog Highlights 

Twitter Stream...

Blog: Digital Craftsmanship
Want to Dabble in UX?

Dabble in UX to figure out if these new skills might be right for you...

Practitioner: Christine Mortensen

How can you get started in a vibrant career in content marketing? Christine Mortensen has some pointers that will get you started now.

ADMCi Success Story: Matt Viane (Interaction Design)

After a life-threatening accident, Matt Viane explains how the incident gifted him with a silver lining that would change the course of his career and ultimately, the course of his life.

ADMCi Success Story: Christina Hoffmann (Content Strategy)

In this digital age, the quality of marketing can easily make or break a business or organization. Christina Hoffman explains how her final project with The ADMCi School for Digital Craftsmanship transformed one hospital’s website into a tool that would reflect its true, successful image.

ADMCi Success Story: Karen Abney (Customer Journey Design)

Change happens when we least expect it—but Karen Abney had her eyes wide open as she watched graphic design shift into a digital gear. Her experiences in her field, most recently at ADMCi, have brought her career into a full flourish.

Join the debate August 21st at LinkedIn headquarters, Chicago: Building a 'full-stack' skill set in order to differentiate yourself in a crowded market...

Content Marketing: Where Everybody Knows Your Name

Although it may seem like everybody has one, creating and maintaining a succcessful blog is no easy task; however, with these helpful tips, blogging for business just may have gotten simpler.

Designing America

Coca Cola's controversial Super Bowl ad, "Big Game," provides an unintentional lesson on design: both on constraints and on transparency.

Even Steve Jobs Didn't Design Alone

When company leaders seek to recreate the success Apple has had, they look to the wisdom of Steve Jobs. Jim Jacoby explains why that's the wrong approach.

What's Your Story

There are many contributing factors that help shape how we see the world, but what about how the world sees us?  The effect of social media on human behavior harbors many pros and cons; however, with a little effort, we can design a social media experience to create positive change.