The ADMCi School for Digital Craftsmanship


A school dedicated entirely to the craft of user-centered design. 

Defining a new standard in digital craftsmanship for recent graduates and career-switching professionals. 

Businesses are trying to be more customer-focused (that's code for 'user-centered'). Products like Apple's are lauded for being beautiful and easy to use (also code for 'user-centered').

These are the skills and insights we teach every day. 

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SPRING Quarter Starts MARCH 30, 2015

Above Jim Jacoby provides an overview of the school and its value to professionals building new skills and businesses strengthening their customer focus.

Skip to Spring Session Classes -- click here!

Classes have limited space -- save your spot today.

Past students share their experience

Spring quarter begin March 30!

Spring quarter begin March 30!

SPRING Session Details...

You’ll spend 10 sessions with actual design practitioners, who will help explain why they love what they do and how they got to where they are.

It’s also why our instructors are current practitioners in their industry. They love what they do and want to see more people succeeding in UX fields.

You’ll work with real world clients along the way. At the end of a quarter you have amazing contacts in your network for mentorship and guidance, not to mention the team you will help to cultivate and lead.

“I wanted to know what I would get out of the program at the American Design and Master-Craft Initiative that I wouldn’t get elsewhere…it was clear that there was not just one, but many unique aspects to ADMCi.”Matt Viane

“It looks like I am an architect after all, though I’m not building buildings, I’m building experiences. It’s just all about helping people find their way whether it’s physical or digital space.”Karen Abney

APPLY NOW! Classes have limited space.

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Join other DIgital Craftsman -- Elevate your Craft

Blog Highlights 

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Blog: Digital Craftsmanship
Don't Be a Content Hoarder: A Content Strategy Quick Tip

After years of adding new content, a website can get weighed down by unusable, outdated and cumbersome information. What to do? 

10 Tasks of a Content Strategist

Rebecca Steurer discusses the role of a content strategist.

The Evolution of Content

According to Forbes, the top marketing job of 2014 is Director of Content. How did that happen? Lets look back in time to see how content strategy and content marekting became the "it" job.

Emotional Ink
Change can often become a coping mechanism. Whether it be donning a brand new hair style or acquiring a fresh tattoo, changing your appearance can often affect your emotional well-being.  (Photo credit: "All Seeing Eye" tattoo by Esther Garcia)
The Social Value of Video Games

Video games are notorious for having a violent influence on those that play them; however, beyond the weapons and explosions, both personal and online gaming allow players to develop social skills that are versatile in many key aspects of their daily lives.  (Photo courtesy

How IBM is Proving that Design is Everything!

Design, with a capital, not lower case “d,” is the next focus of IBM's $100 million investment. Find out why it should be pervasive throughout your company.

5 Things We Want Every 6th Grade Girl (And Their Mamas) To Know

Pamela and her 16-year-old daughter, Mackenzie, know it's not easy being a girl. It's even harder when girls are expected to conform to feminine stereotypes. If Pamela and Mackenzie could talk to each young girl who was struggling with being herself, this is what they'd say.

Before You Say “Yes” to an Interview

Many business leaders jump at the chance to be interviewed, relishing the free publicity.
But before naively going into an interview, figure out how to collaborate with the reporters so your goals are met as well.  (Photo courtesy of

Technology Rules (Our Lives)

For the most part, we embrace the advances that technology affords, assuming we've
harnessed the benefits it offers. But what if it's the other way around, and instead of usruling technology, technology has an unsuspected influence on us?

How the West of Digital Marketing was Won

The uncharted territory of content strategy and user-centered design may seem raw and untamed, but Cynthia Gelper, a recent content strategist certificate-recipient, sheds some light on how the American Design and Master-Craft Initiative is giving individuals like her the tools and confidence to explore this territory and push its frontier.